Business Ideas Discovery Program
A comprehensive 18-week journey designed to help you identify, validate, and develop sustainable business opportunities in the Australian market through structured learning and practical application.
Start Your ApplicationYour Learning Journey
Market Research Fundamentals
Learn to identify market gaps and opportunities through systematic research methods. You'll master tools for analyzing consumer behavior and competitive landscapes in real Australian markets.
Idea Validation Workshop
Develop skills to test your business concepts before investing significant resources. This module covers customer interviews, prototype development, and minimum viable product strategies.
Financial Planning Basics
Build foundational knowledge in business finance, including cash flow projections, startup cost estimation, and funding options available to Australian entrepreneurs.
Business Model Development
Create sustainable business models that align with your strengths and market opportunities. Focus on revenue streams, cost structures, and scalability considerations.
Digital Marketing Foundations
Understand how to reach your target audience through digital channels. Covers social media strategy, content marketing, and basic SEO principles for Australian businesses.
Launch Strategy & Next Steps
Develop your personal action plan for moving forward. This capstone module helps you create realistic timelines and identify the resources you'll need to progress.
Program Information
Everything you need to know about joining our business ideas discovery program, organized by your current stage in the process.
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What background do I need to succeed in this program?You don't need prior business experience. The program is designed for motivated individuals who want to explore entrepreneurship systematically.
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When does the next cohort begin?Our autumn 2025 cohort starts March 15th, with applications closing February 28th. Spring cohort begins September 7th, 2025.
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What's the time commitment each week?Expect to invest 8-10 hours weekly, including 3 hours of live sessions and 5-7 hours of individual work and research.
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Is this program delivered online or in-person?We offer hybrid learning with Tuesday evening online sessions and optional Saturday workshops in Melbourne and Sydney.
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How much individual support will I receive?Each participant gets monthly one-on-one mentoring sessions plus access to small group workshops focused on your specific industry interests.
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What if I miss a session due to work or family commitments?All sessions are recorded, and we provide catch-up resources. Our program coordinator will help you stay on track with your learning goals.
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Will I develop an actual business during the program?You'll test and validate multiple business ideas. Some participants launch during the program, while others use it as preparation for future ventures.
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Can I change my business focus midway through?Absolutely. Many participants pivot as they discover new opportunities. The program structure supports exploration and refinement of ideas.
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What's included in the program fee?All learning materials, software access, individual mentoring, group sessions, and six months of alumni community access.
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Are payment plans available?Yes, we offer 3-month and 6-month payment options to make the program accessible to more participants.
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What ongoing support exists after program completion?Graduates join our alumni network with quarterly meetups, continued mentor access, and advanced workshops throughout the year.
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What if the program doesn't meet my expectations?We offer a satisfaction guarantee through the first month. If you're not finding value, we'll work with you to find alternatives or provide a refund.
Learn from Practitioners
Our instructors bring real-world business experience from diverse industries. They've launched successful ventures, worked with startups, and understand the challenges you'll face in the Australian market.
Marcus Chen
Lead Program Facilitator
Former startup founder and business consultant with 12 years helping Australian entrepreneurs. Specializes in market validation and customer development strategies.
Sarah Rodriguez
Finance & Operations Mentor
CPA and former small business owner who guides participants through financial planning and operational setup. Known for making complex concepts accessible.
Emma Thompson
Digital Marketing Specialist
Digital marketing strategist who's helped over 200 small businesses establish their online presence. Focuses on practical, budget-friendly marketing approaches.
